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Case, Thomas L.; Price, Barbara A.; Rogers, Camille F. – 1997
In order to identify the information systems (IS) backgrounds and skills most in demand among employers in the Southeastern United States, the classified ads appearing in the region's major cities during the summer of 1997 were content analyzed. This paper reports the major findings of this investigation and their curriculum implications. It also…
Descriptors: College Graduates, Content Analysis, Curriculum Development, Employment Qualifications
Case, Thomas L. – 1998
Universities and educationally-oriented researchers have turned to survey research, advisory boards, and content analyzing newspaper want ads to provide guidance in keeping their curricula and IS/IT (Information Systems/Information Technology) course contents up-to-date. While such approaches can provide insight into the range of skills that…
Descriptors: Advertising, Business Administration Education, Content Analysis, Curriculum Development