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Benouis, Mustapha – Foreign Language Annals, 1986
Describes the development of and the reaction to a course in Business French at the University of Hawaii. Its success, coupled with its recognition by state and academic officials, brought about the initiation of similar courses in other languages and the development of French for travel industry management majors. (SED)
Descriptors: Business Administration Education, College Second Language Programs, Curriculum Development, French