As states and districts begin the work of turning common academic standards into curriculum and instruction, educators searching for teaching resources are often finding that process frustrating and fruitless. Teachers and curriculum developers who are trying to craft road maps that reflect the Common Core State Standards can find themselves in a…

The world today can be characterized by constant change. One such change is globalization: the integration of world economies into a single economy. Because of globalization, it is necessary for colleges and universities to respond with appropriate curriculum changes that addresses this new world phenomenon. Several institutions of higher…

Consensus building with 22 (of 26) postsecondary marketing educators established a core curriculum, mission statement, and articulation framework. Core marketing courses included principles of marketing, sales promotion, salesmanship, and management. (SK)

This document consists of the 36 issues of a newsletter issued during 1994. Each issue is devoted to a specific topic pertinent to Tech Prep. Tech Prep is a federally funded effort, including mathematics, sciences, and language arts, that aims to prepare students for a lifetime of learning and career advancement. The Northwest Tech Prep Consortium…

This document provides an overview of a project to identify the basic academic skills, advanced academic skills, and the higher-order workplace competencies for marketing education. It describes the following project activities: review of current literature and research in the field; review by business and industry representatives of the skills…

This publication contains teaching activities for the Fundamentals of Marketing and Advanced Marketing curriculum. Chapter 1 presents an alignment of the marketing education core competencies within the nine curriculum units for Fundamentals of Marketing and Advanced Marketing as they relate to the basic academic skills, advanced academic skills,…