Background: Previous research has advocated the use of an integrated business curriculum, and has examined issues related to content, design and delivery of an integrated curriculum. However, no study was found that evaluated deans' perceptions of the importance of integration, the status of integration efforts, and the resources necessary for…

The purpose of this study is to examine the measurable impacts of shortening lectures and increasing engaged learning activities in an undergraduate marketing course. Class pedagogy is progressively changed over six semesters from a lecture-based format to a hybrid of lecture and engaged learning activities. The researchers ask whether these…

The business education curriculum encompasses the educational experiences of business students at all levels. Business education curricula include a variety of programs, courses, units, course objectives, student competencies, assessments, and extracurricular activities that have evolved over the years. Curricula are driven by numerous internal…

Suggests a series of fundamental concepts in accounting and a way of viewing the conceptual structure that could be of use in building a bookkeeping-accounting curriculum. (Author)

Developers of multidisciplinary international-business curricula should consider the following trends: (1) geographic, historic, economic, cultural, and political influences on business; (2) influence of cultural factors on organizational behavior and management style; (3) technology for international business transactions; (4) the global monetary…

Examines the impact of continued growth of information technologies on the business environment and business education. Outlines the knowledge worker's need for applied communication, math, technology, and basic business skills. (SK)

Record managers' responses (n=245) to a survey identified methods and technologies involved in management of information by acquiring a basic knowledge of information and image management systems used by business and industry with implications for curricular improvement. It was recommended that educators provide students with understanding of…

Responses from 75 of 108 business educators indicated that most students took business courses to develop both job and personal-use skills; more than 50% were college bound. A substantial overlap between skills taught in secondary and postsecondary business shows a strong possibility for curriculum articulation. (SK)

A survey of postsecondary business communication instructors received 284 responses from a sample of 700. Business communication is taken as a required course by mostly juniors at four-year and sophomores at two-year colleges. No major differences in course content were revealed. Declines in enrollment reflect an overall drop in the number of…

Provides a basic acquaintanceship with the CAI concept and outlines a strategy for developing a CAI lesson which could be used in a classroom situation. (Author)

In a survey of 80 managerial and 130 entry-level computer professionals, most entry workers believed they possessed competencies identified in Association for Computing Machinery (ACM) curricula; most managers did not agree. Most managers rated 28% of ACM competencies moderately to not important; 63% were so rated by entry workers. (SK)

Small business managers rated the importance of 60 topics for a high school small business management/entrepreneurship course. Respondents (79 of 130) rated highest the topics related to management principles, human relations, and resource development. Computer/data processing and international business received low ratings. Significant…

Department chairpersons of business education departments were asked to rank a list of 18 challenges facing business education by use of a Q-Sort. The most important challenges were seen to be updating and changing the business education curriculum to meet present and future students' needs and updating and developing the skills and knowledge of…

Lack of standardization of terminology in business education, curriculum problems, and outmoded preparation of business teachers are among major problems of business education today. (Author)

The research study was undertaken to determine business communication teacher and business administration teacher perceptions of the present and ideal status of collegiate business communications, their concepts of an ideal business communication curriculum for preparing teachers, and their educational backgrounds. (Author/BP)