Findings from a national study of 113 schools show that more copywriting and internship courses have been added to advertising school programs than courses in any other subject areas. Among supporting courses, marketing has been most frequently added as a requirement. (RL)

Observes that, in the face of curriculum reform toward educational "basics," journalism and mass communication (JMC) education must articulate what is basic about its discipline through a universal undergraduate core curriculum. Explores what current JMC cores reflect, and presents a rationale and guidelines for developing a universal…

Describes steps taken to standardize seven sections of a beginning newswriting course and includes the basic grading scale used, with explanations. (CRH)

Describes how the University of Florida communications arts department interacts with the humanities, social sciences, and business departments. (CRH)