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Bringing Design into the Management Curriculum.
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Oakley, Mark – Management Education and Development, 1986
This article surveys current design management teaching and reports on recent research undertaken to pinpoint the essential ingredients of a curriculum to bring design into management courses. Curriculum recommendations are summarized under the following headings: design in business context, nature of design work, design and product strategies,…
Descriptors: Administrator Education, Curriculum Development, Curriculum Evaluation, Management Development