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Neff, Bonita Dostal | 1 |
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Neff, Bonita Dostal – Public Relations Review, 2002
Revamps the principles of a public relations course, the first professional course in the public relations sequence, by integrating a leadership process and a service-learning component. Finds that more students are reflecting the interpersonal and team skills desired in the 1998 national study on public relations. (SG)
Descriptors: Course Descriptions, Curriculum Development, Higher Education, Introductory Courses