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Wilson, Elizabeth J.; McCabe, Catherine; Smith, Robert S. – Marketing Education Review, 2018
College graduates need better preparation for and experience in data analytics for higher-quality problem solving. Using the curriculum innovation framework of Borin, Metcalf, and Tietje (2007) and case study research methods, we offer rich insights about one higher education institution's work to address the marketing analytics skills gap.…
Descriptors: Curriculum Development, Data Analysis, Problem Solving, Case Studies
Brocato, E. Deanne; White, Nathan James; Bartkus, Kenneth; Brocato, Ashley Ann – Journal of Marketing Education, 2015
Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to…
Descriptors: Social Networks, Mass Media, Marketing, Curriculum Development
Kilicay-Ergin, N.; Laplante, P. A. – IEEE Transactions on Education, 2013
Requirements engineering is one of the fundamental knowledge areas in software and systems engineering graduate curricula. Recent changes in educational delivery and student demographics have created new challenges for requirements engineering education. In particular, there is an increasing demand for online education for working professionals.…
Descriptors: Online Courses, Engineering Education, Design Requirements, Curriculum Design
Valenzano, Joseph M., III; Wallace, Samuel P. – International Journal of Educational Reform, 2014
Changes to general education curricula are taking place across the globe. From the Bologna Process in Europe to the Liberal Education and America's Promise initiative in the United States, colleges and universities are reforming what constitutes general education for their students. At the University of Dayton, such reforms took the shape of a…
Descriptors: General Education, Educational Change, Curriculum Development, Educational History
Gifford, Gregory T.; Cannon, Karen J.; Stedman, Nicole L.; Telg, Ricky W. – Journal of Leadership Education, 2011
This practice paper describes the development and implementation of a senior capstone course for communication and leadership development for undergraduate students. The resulting course is a unique combination of experiential skill development and career preparation. The success of this course provides students with an important and meaningful…
Descriptors: Leadership, Skill Development, Undergraduate Students, Leadership Training
Miller, John E.; Murphy, Terrence A. – 1983
This K-12 sequential course of study is the result of one school district's efforts to improve continuity in the social studies curriculum. Following an introduction and statement of philosophy, the program is organized around four basic educational areas--knowledge, application, valuing, and participation. Specific program goals include promoting…
Descriptors: Behavioral Objectives, Course Descriptions, Course Objectives, Curriculum Development
Bourgault, R. F.; And Others – 1975
The introductory materials science course at Worcester Polytechnic Institute (Massachusetts), while still being regarded as in a state of evolution, has remained nearly constant for the past two years. Since the course is given each term, except summer, to 40-90 students of various disciplines, there has been ample opportunity for continual…
Descriptors: Behavioral Objectives, Course Descriptions, Curriculum Development, Engineering
Harrisberger, Lee – Journal of Engineering Education, 1971
Describes an optimized learning activity which benefits students, faculty, and administration. Through a self-study program of minicourses, students can work at their own pace to meet performance objectives and take competency tests as often as they think they are ready. (Author/TS)
Descriptors: Behavioral Objectives, College Science, Course Descriptions, Course Organization
Darm, Adam E. – Sch Shop, 1970
A course in Kinematics uses behavioral objectives and problem-solving to speed learning of abstract principles. (GR)
Descriptors: Behavioral Objectives, Course Descriptions, Curriculum Development, Educational Media
Bourgault, R. F. – 1975
Today, product liability cases seem to be increasing rapidly in both number and extent of liability of the manufacturer. Where analysis of defects and failures was once of interest to the enlightened company, it could well become a necessity for survival of all in the future. The materials engineer is likely to find many opportunities for…
Descriptors: Behavioral Objectives, Course Descriptions, Curriculum Development, Engineering
Flammer, Gordon H. – Journal of Engineering Education, 1971
The teacher's role changes from a presenter of content to a diagnostician of learning experiences in individualized instruction. Common objections to the use of individualized instruction are discussed with reasons to overcome each objection. (Author/TS)
Descriptors: Behavioral Objectives, College Science, Course Descriptions, Course Organization

Caden, Brian W. – Journal of Optometric Education, 1985
The use of standardized course syllabi and behavioral objectives requires the commitment and acceptance of faculty and administrators, but it can also help schools of optometry establish standards for evaluating students and improving instructional quality. Classroom, laboratory, and clinical instruction all lend themselves to writing clear…
Descriptors: Allied Health Occupations Education, Behavioral Objectives, Classroom Techniques, Course Descriptions

Mosher, Ralph L.; Sprinthall, Norman A. – American Psychologist, 1970
Descriptors: Behavioral Objectives, Course Descriptions, Curriculum Development, Human Relations

Okeson, Jeffrey; Buckman, James – Journal of Dental Education, 1981
Guidelines developed by the Section on Dental Anatomy and Occlusion of the American Association of Dental Schools for use by individual educational institutions as curriculum development aids are provided. (MLW)
Descriptors: Anatomy, Behavioral Objectives, Course Content, Course Descriptions
British Columbia Inst. of Technology, Burnaby. – 1982
This report is the reply to instructions to develop an outline of a curriculum for Nursing Refresher programs in British Columbia, to collate available instructor and student resource materials and correlate them with the objectives, and to identify gaps in resource materials. Chapter I is an introduction. Chapter II presents an overview of the…
Descriptors: Behavioral Objectives, Continuing Education, Course Descriptions, Curriculum Development