Describes the development of and the reaction to a course in Business French at the University of Hawaii. Its success, coupled with its recognition by state and academic officials, brought about the initiation of similar courses in other languages and the development of French for travel industry management majors. (SED)

Problems encountered by one small liberal arts college foreign language department in gaining and maintaining academic acceptance and support for business/foreign language courses are discussed. The initial challenge was to persuade the administration of the suitability of specialized business courses in a subject field (languages) viewed largely…

There are many indications that campuses consider the improvement of international education to be of paramount importance. Proposals reflect an interest in an infusion of international perspectives into curricula, the enhancement of competencies for business and teaching, and instruction in foreign languages. (MLW)

Describes courses that were developed for travel industry management degree programs to teach French, Spanish, Japanese, and Mandarin. Discusses the development of these programs, focusing on the Japanese courses. Explains the type of background information that was collected prior to developing materials for the first- and second-year Japanese…

Four papers presented at the conference on the applications of foreign languages and international studies to business focus on the use of German in international trade and the development of college German curricula for that purpose. The papers include the following: "Adding Business German to the German Curriculum: Obstacles, Strategies,…

The business communication course, required in most colleges and schools of business, may be the best place for language educators to begin to help globalize the curriculum. In these courses, students are taught communication theory, business writing, oral business communication, leadership, meeting participation, and various functions used in…

A new major at the University of Scranton (Pennsylvania), International Language/Business (IL/Bus), is described that first accepted students in 1986. This foreign language major of 27 credits, with a concentration in business was modeled on two cooperative programs between the College of Arts and Sciences and the School of Management that were…

Business school faculty and language educators agree that the business school curriculum must be internationalized and that means must be provided for students to acquire facility in a foreign language. The use of traditional foreign language offerings to provide language skills to business majors has proven unsatisfactory. The traditional…

The efforts of the foreign languages department at the College of St. Thomas to introduce a new major in international business illustrate the psychological barriers to innovation. Neither the college's business department nor the local multinational corporations took international business very seriously, and the new endeavor was received with…

This report describes a project to create an interdisciplinary specialization in international business for undergraduate business majors and to internationalize the existing business program at Mercy College (New York). Objectives were to help students acquire a working knowledge of the international dimension of business, appreciate…

The dramatic rebirth of the foreign language department in a four-year liberal arts college is documented. The process is described as having three stages: assessment of the department's curricular mission in light of the changed student constituency; development of a long-range plan for outreach and public relations activities to prepare the way…

When asked by the business department for a language component for its new area of concentration in international business, the modern language department of a small liberal arts college capitalized on a recently devised competence-based curriculum. The curriculum, established in the college's general education curriculum as an alternate track to…

A program at the College of Wooster (Ohio) in commercial language and international business is described. The program was undertaken with private funds and within the context of a traditional liberal arts college. It has three main curricular goals: (1) additional training of language instructors for language courses that would include the…

A collection of 11 papers presented at the conference on applications of foreign languages and international studies to business addresses curriculum development and materials selection for college business Spanish. The following papers are included: "Procedures for Implementing and Funding Spanish Courses for University Business Students" (Laura…

Georgia State University has developed undergraduate applied language programs in commercial French, German, and Spanish combining practical with theoretical studies. The curricula stress the communicative aspect of language, and are based on the content of certification examinations given in France, Germany, and Spain. Two upper-level courses in…