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Showing 1 to 15 of 30 results Save | Export
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Charles H. Cho; Ericka Costa – International Journal of Sustainability in Higher Education, 2024
Purpose: This viewpoint aims to discuss the transformative role, the current challenges and the outlook of sustainability accounting education (SAE). Design/methodology/approach: Higher education institutions (HEIs) have a "social responsibility" to foster competencies and skills for sustainable development within their student bodies…
Descriptors: Sustainability, Accounting, Business Administration Education, Higher Education
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Yulei Gavin Zhang; Mandy Yan Dang; M. David Albritton – Journal of Information Systems Education, 2024
The current study details the development of an undergraduate business analytics course that combines components of both active and experiential learning. The course offering is designed to expose students from different backgrounds to an intermediate-to-advanced level of business analytics. The course is unique in that it was designed to be…
Descriptors: Information Retrieval, Data Analysis, Undergraduate Students, Active Learning
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Barbara Tomasella; Bilal Akbar; Alison Lawson; Richard Howarth; Rebecca Bedford – Journal of Marketing Education, 2024
The 21st century's growing societal and environmental challenges are ubiquitous. The combination of knowledge, values, mindsets, and abilities needed to address these challenges requires educating society about the simultaneous pursuit of economic, environmental, and social goals as advocated by the United Nations' (UN) Sustainable Development…
Descriptors: Marketing, Business Administration Education, Teacher Attitudes, Student Attitudes
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Patchara Eamcharoen – Higher Education Studies, 2024
The use of video media, particularly YouTube videos, has emerged as highly popular and powerful educational tools in higher education due to its ability to provide rich and engaging content that enhances learners' understanding and retention of information throughout the learning process. Much of the current research highlights a need for more…
Descriptors: Entrepreneurship, Video Technology, Web Sites, Instructional Effectiveness
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Peterson, Mark – Journal of Marketing Education, 2022
The first macromarketing seminar held in 1976 represented a first attempt to "hack the system" of business schools to bring a societal focus to the teaching of marketing. This effort resulted eventually in macromarketing becoming a major field of the marketing discipline. Today, forces outside the business school are pointing business…
Descriptors: Marketing, Business Administration Education, Sustainability, Business Schools
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Edmondson, Diane; Matthews, Lucy – International Journal of Educational Management, 2021
Purpose: The purpose of this paper is to investigate how to overcome the dilemma of the lack of student workforce readiness upon graduation. Based on experiential learning theory, the authors propose an innovative three-step approach to marketing curriculum to help address this dilemma. Design/methodology/approach: This study examines both…
Descriptors: Curriculum Development, Marketing, Business Administration Education, Career Readiness
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Shahrasbi, Nasser; Jin, Leigh; Zheng, Wei-Jun – Journal of Information Systems Education, 2021
The growth in the tech industry in recent years has increased business major students' interest in software programming and app development. However, the traditional way of teaching these courses involves intensive coding exercises and little interaction among students. These methods often discourage the students due to the slow learning curve and…
Descriptors: Design, Computer Oriented Programs, Computer Software, Programming
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Mawonedzo, Abigal; Tanga, Magdaline; Luggya, Simon; Nsubuga, Yvonne – Education & Training, 2020
Purpose: The aim of this paper is to explore how the strategies of entrepreneurship education in clothing and textile programmes are implemented in selected Technical Colleges in Zimbabwe. Design/methodology/approach: A qualitative research approach was adopted for this paper. Purposive sampling technique was used to collect data from 42…
Descriptors: Foreign Countries, Entrepreneurship, Business Administration Education, Technical Institutes
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Brady, Lawrence; Mahoney, Tara Q.; Lovich, Justin M.; Scialabba, Nicole – Journal of Physical Education, Recreation & Dance, 2018
Practical experiential learning opportunities have become an integral component of linking the theory of academia to the practice of industry. Sport industry officials, for example, have identified the internship as the most important element of a sport management program. In meeting the demands of the industry, the internship has become the most…
Descriptors: Experiential Learning, Internship Programs, Federal Legislation, Labor Legislation
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Sethi, Vijay; Sethi, Vikram; Jeyaraj, Anand; Duffy, Kevin; Farmer, Berkwood – Journal of Effective Teaching, 2017
Recognizing the importance of context-based learning and the general lack of technology applications in the design and development of the ideal and formal curricula, this paper describes an experimental system at a large public university. The authors describe the creation of a contextual environment for introducing concepts related to information…
Descriptors: Technology Uses in Education, Educational Technology, Information Security, Business Administration Education
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Wilson, Elizabeth J.; McCabe, Catherine; Smith, Robert S. – Marketing Education Review, 2018
College graduates need better preparation for and experience in data analytics for higher-quality problem solving. Using the curriculum innovation framework of Borin, Metcalf, and Tietje (2007) and case study research methods, we offer rich insights about one higher education institution's work to address the marketing analytics skills gap.…
Descriptors: Curriculum Development, Data Analysis, Problem Solving, Case Studies
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Kodzi, Emmanuel T., Jr. – Journal of Teaching in International Business, 2019
Curricular development is critical for preparing students in a coordinated fashion for life after graduation -- especially when their roles will involve cross-border business decisions. The design of specific courses in any curriculum must be purposeful in terms of what is taught, how it is taught, and how all the course components fit together.…
Descriptors: Curriculum Development, International Trade, Business Administration Education, Educational Theories
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Hartley, Phillip; Routon, P. Wesley; Torres, Luis – Journal of Marketing Education, 2019
Drawing from a panel survey of over 400,000 college graduates from over 600 different colleges and universities in the United States, this article addresses three questions related to skill change during college tenure. First, as judged by the students themselves, how much change in 15 skill categories do marketing majors experience during…
Descriptors: Marketing, Majors (Students), Student Attitudes, Undergraduate Students
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Ritter, Barbara A.; Small, Erika E.; Mortimer, John W.; Doll, Jessica L. – Journal of Management Education, 2018
The increased complexity of today's work environment has made the need for soft skills, such as teamwork, communication, leadership, and problem solving, more salient than ever. Employers hire for these skills because it is increasingly the human resources that give organizations a competitive advantage. Therefore, academia must respond to these…
Descriptors: Curriculum Design, Career Readiness, Job Skills, Skill Development
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Oldfield, Chrissie – Teaching Public Administration, 2016
The traditional academic view of research is to derive new knowledge, generally involving studious inquiry and a search for new theories in order to contribute to an existing academic wealth of knowledge. This is alongside the primary objective of publishing peer reviewed articles in academic journals and the publication of relevant texts.
Descriptors: Educational Research, Writing for Publication, Periodicals, Peer Evaluation
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