In today's technology-driven society, it is vital for students to be well prepared in digital competency when entering the workforce. More than ever, employers are seeking students with a clear understanding of digital literacy, especially in the sport management industry where the workforce has been quick to evolve and engage with new digital…

Advances in digital technologies coupled with the explosion of data are transforming the marketing education landscape at a rapid pace. Given the scale and speed of digital disruption in today's industry, marketing academics face ongoing challenges of addressing the theory-practice gap, which will only accelerate. The purpose of the current study…

Increasing numbers of international students attend American universities. Many study business. This article advocates comparative law examples in an introductory Business Law or Legal Environment course, toward signaling respect and inclusion to international students and fostering in American students critical thinking and a global mindset. The…

Numerous prior literature pointed out the disconnection of knowledge and skills between the classroom and the workplace, especially regarding data analytic skills in the big data era. However, the studies on integrating data analytics, including the current IS/IT environment, into the accounting curriculum are minimal. This study provides an…

Marketing graduates with analytical skills are in high demand but many marketing majors lack confidence in working with quantitative material. More guidance is needed to address how to support the self-efficacy of marketing students in acquiring analytical skills. We identify three independent types of confidence that relate to the development of…

The demand for business and data analysts is growing. The business school is well positioned to offer programs to meet these needs. This paper presents both the findings from a review of the existing literature on data analytics job roles, skills required for those roles and also feedback from industry experts on findings. Three different types of…

This study explores the implementation of the university-as-a-service (UaaS) paradigm in higher education. Through qualitative research, it examines student and stakeholder experiences to inform the redesign of university programmes. The UaaS model aims to enhance university engagement with the business ecosystem and meet the demands of the…

Purpose: The purpose of this paper is to employ a longitudinal approach to assess the effects of entrepreneurship education (EE) on students' entrepreneurial intentions (EIs) through the constructs of the theory of planned behaviour (TPB), which include attitudes towards behaviour (ATB), subjective norms (SN) and perceived behavioural control…

This paper contributes to the research on discrepancy between employers' needs and graduates' competencies acquired at bachelor education. Given the fact that internationalizing SMEs have considered international relation competency (IRC) to be the key competency for starting export professionals, this qualitative study examines whether this key…

Analytics is getting a great deal of attention in both industrial and academic venues. Organizations of all types are becoming more serious about transforming data from a variety of sources into insight, and analytics is the key to that transformation. Academic institutions are rapidly responding to the demand for analytics talent, with hundreds…

This study aimed to explore and address the employability challenges of business graduates in the higher education sector in Bangladesh. Data were collected through semi-structured interviews and analysed applying thematic analysis (N = 35, 77% male, mean age = 34 years). Findings revealed that skill gaps, lack of quality education system, quality…

This study explores how Nigerian higher education institutions can facilitate industry involvement in the design of programmes and activities that enhance the development of students' knowledge and skills for business start-ups, leading to job creation. Using interview and focus group methodologies, the researchers obtained rich information from…

Marketing analytics students who can communicate effectively with decision makers are in high demand. These "analytic unicorns" are hard to find. The Master of Science in Customer Analytics (MSCA) degree program at Xavier University seeks to fill that need. In this paper, we discuss the process of creating the MSCA program. We outline…

The authors describe the efforts of the faculty and administration at a small, Midwestern, Association to Advance Collegiate Schools of Business-accredited school to improve business students' career readiness. Over a four-year period, the school moved through three distinctive phases in developing a robust career development program serving…

The trend of Information and Communication Technology (ICT) usage in the business world necessitates that business education students be fortified with ICT skills as to be relevant and highly valued in the job market. The purpose of the study was to examine the four-year standard academic degree programme in business education department of five…