Problems encountered by one small liberal arts college foreign language department in gaining and maintaining academic acceptance and support for business/foreign language courses are discussed. The initial challenge was to persuade the administration of the suitability of specialized business courses in a subject field (languages) viewed largely…

Failures and successes in teaching commercial foreign languages will speak for themselves. However, the profession must not foster exaggerated expectations of mastery in such a broad field, but must state honestly and realistically, with clear limits, what the commercial language course's goals are. In a college course enrolling somewhat…

Four papers presented at the conference on the applications of foreign languages and international studies to business focus on the use of German in international trade and the development of college German curricula for that purpose. The papers include the following: "Adding Business German to the German Curriculum: Obstacles, Strategies,…

The business communication course, required in most colleges and schools of business, may be the best place for language educators to begin to help globalize the curriculum. In these courses, students are taught communication theory, business writing, oral business communication, leadership, meeting participation, and various functions used in…

For many years, the modern language enrollment at Butler University included many students with a second major in education, and the language curriculum served this population. As the number of teacher trainees diminished, foreign language majors increasingly indicated second majors in business. To serve this population, the foreign language…

The efforts of the foreign languages department at the College of St. Thomas to introduce a new major in international business illustrate the psychological barriers to innovation. Neither the college's business department nor the local multinational corporations took international business very seriously, and the new endeavor was received with…

When asked by the business department for a language component for its new area of concentration in international business, the modern language department of a small liberal arts college capitalized on a recently devised competence-based curriculum. The curriculum, established in the college's general education curriculum as an alternate track to…

A literature review, undertaken in preparation for a study of French regional needs for workforce English language instruction at the college level, covers research on this topic in areas of France and other non-English-speaking countries, student perspectives on language needs and motivation for learning English, linguistic issues in addressing…

A program at the College of Wooster (Ohio) in commercial language and international business is described. The program was undertaken with private funds and within the context of a traditional liberal arts college. It has three main curricular goals: (1) additional training of language instructors for language courses that would include the…

Georgia State University has developed undergraduate applied language programs in commercial French, German, and Spanish combining practical with theoretical studies. The curricula stress the communicative aspect of language, and are based on the content of certification examinations given in France, Germany, and Spain. Two upper-level courses in…

Topics covered in papers presented at a conference on languages and communication for world business and the professions include: (1) trends and aspects of internationalizing the business curriculum; (2) internationalized programs in business, foreign language, and cultures; (3) internationalized courses in business, foreign languages, and…

Forty-five conference papers are presented in six sections: getting started in languages for special purposes (concerning teaching, curriculum development, finding, and resources); Spanish for business and the professions; French for business and the professions; other languages (English as a second language, German, Arabic, Mandarin Chinese, and…