The Department of Foreign Languages and Literatures (DFLL) at University of Alabama Birmingham (UAB) is home to a pioneer program in Spanish for the Professions and Specific Purposes (SPSP) in US higher education. For the last two decades (2000-18), its Spanish curricula have been carefully experimenting and evolving to adjust to the societal…

Describes the development of and the reaction to a course in Business French at the University of Hawaii. Its success, coupled with its recognition by state and academic officials, brought about the initiation of similar courses in other languages and the development of French for travel industry management majors. (SED)

Problems encountered by one small liberal arts college foreign language department in gaining and maintaining academic acceptance and support for business/foreign language courses are discussed. The initial challenge was to persuade the administration of the suitability of specialized business courses in a subject field (languages) viewed largely…

The development of specific university-level programs to prepare students for international employment or to enhance job opportunities in the United States can be achieved only through cooperation between foreign language departments and other departments. Foreign language educators and students must learn to relate to other fields, communicate…

Failures and successes in teaching commercial foreign languages will speak for themselves. However, the profession must not foster exaggerated expectations of mastery in such a broad field, but must state honestly and realistically, with clear limits, what the commercial language course's goals are. In a college course enrolling somewhat…

Describes courses that were developed for travel industry management degree programs to teach French, Spanish, Japanese, and Mandarin. Discusses the development of these programs, focusing on the Japanese courses. Explains the type of background information that was collected prior to developing materials for the first- and second-year Japanese…

Four papers presented at the conference on the applications of foreign languages and international studies to business focus on the use of German in international trade and the development of college German curricula for that purpose. The papers include the following: "Adding Business German to the German Curriculum: Obstacles, Strategies,…

The business communication course, required in most colleges and schools of business, may be the best place for language educators to begin to help globalize the curriculum. In these courses, students are taught communication theory, business writing, oral business communication, leadership, meeting participation, and various functions used in…

It is argued that a functional-notional syllabus is practical and useful for second language instruction at the college level. It constitutes a natural progression from secondary school curricula that emphasize communication in that it uses the same basic organization and similar categories. However, it differs from them in that it pays particular…

The University of Toledo's Spanish and Legal Assisting program provides two degree tracks, a twenty-five course program in the Community and Technical College and a coordinated bachelor's program in the College of Arts and Sciences. The shorter legal assisting program provides training allowing individuals to work under an attorney's supervision,…

Rather than try and shield themselves from organizational change, language departments should turn current administrative attempts to streamline the campus to their advantage, particularly in the trend toward internationalization of the curriculum. Areas for expansion include languages across the curriculum, area studies, study abroad, comparative…

Business school faculty and language educators agree that the business school curriculum must be internationalized and that means must be provided for students to acquire facility in a foreign language. The use of traditional foreign language offerings to provide language skills to business majors has proven unsatisfactory. The traditional…

For many years, the modern language enrollment at Butler University included many students with a second major in education, and the language curriculum served this population. As the number of teacher trainees diminished, foreign language majors increasingly indicated second majors in business. To serve this population, the foreign language…

A Language and International Trade program and a proposed Engineering for International Careers at Clemson University are described, including issues related to curriculum and faculty recruitment and credentialing. Implications for language professionals are discussed. (eight references) (LB)

The dramatic rebirth of the foreign language department in a four-year liberal arts college is documented. The process is described as having three stages: assessment of the department's curricular mission in light of the changed student constituency; development of a long-range plan for outreach and public relations activities to prepare the way…