To describe the development of an experiential learning program for mass communication students, this report presents the results of a year-long experiment designed to help students gain in professionalism by both managing a cable channel and producing programs for it. The first section of the report describes the experiment, which was the result…

A self-instructional approach used at Central Michigan University to teach basic broadcasting techniques to students in a basic production course is described in this paper. Separate sections discuss the following topics: (1) problems involved in attempting to provide large numbers of students with hands-on training in broadcast production; (2)…