This article presents the details of a business analytics minor that we created at our institution in the fall of 2019. In the two years since, our program has successfully met our enrollment goals. Out of over 50 minors offered at our institution, our business analytics minor is currently ranked fourth in enrollment. In this article we will…

Traditionally, statistical computing courses have taught the syntax of a particular programming language or specific statistical computation methods. Since Nolan and Temple Lang's seminal paper, we have seen a greater emphasis on data wrangling, reproducible research, and visualization. This shift better prepares students for careers working with…

Many traditional Information Systems (IS) programs are either redesigning current courses to incorporate business/data analytics or expanding curricular offerings to include business /data analytics; our IS program chose the former route to meet the demand (from employers) for business/data analytics. In that transition, a traditional systems…

As organizations become increasingly dependent on marketing analytics, universities are adapting their curricula to equip students with skills necessary to operate in data-rich environments. We describe six competencies that students need to become proficient with analytics: (1) assessing data quality, (2) understanding measurement, (3) managing…

Marketing analytics students who can communicate effectively with decision makers are in high demand. These "analytic unicorns" are hard to find. The Master of Science in Customer Analytics (MSCA) degree program at Xavier University seeks to fill that need. In this paper, we discuss the process of creating the MSCA program. We outline…

College graduates need better preparation for and experience in data analytics for higher-quality problem solving. Using the curriculum innovation framework of Borin, Metcalf, and Tietje (2007) and case study research methods, we offer rich insights about one higher education institution's work to address the marketing analytics skills gap.…

Suggests a new subject for the modern undergraduate program. The new subject should be chemical measurement, and its short definition might be the method of describing the properties and reactions of chemicals quantitatively." (Author/TS)

An approach is described for teaching undergraduate sociology students social research skills through student use of packaged computer programs while carrying out their own research projects. Two back-to-back courses focus on training in data collection methodologies, followed by training in data analysis using the computer. In order to meet the…

Maintains that the recent introduction of SPSS for Windows allows for data analysis to be employed in substantive courses as well as methods courses. Describes the use of the program in upper-division sociology classes where substantive themes are developed in depth. Presents and discusses several classroom activities using the program. (CFR)

The article presents a comparison of online and on ground instructional techniques focusing on the differences between face-to-face and computer-mediated communication. Lessons are drawn from the authors, who collectively teach online courses at Nova Southeastern University as well as the United States Sports Academy, Baker College, the University…