Marketing analytics students who can communicate effectively with decision makers are in high demand. These "analytic unicorns" are hard to find. The Master of Science in Customer Analytics (MSCA) degree program at Xavier University seeks to fill that need. In this paper, we discuss the process of creating the MSCA program. We outline…

Feedback is a crucial form of information for learners. With the availability of new educational technologies, the manner in which feedback is delivered has changed tremendously. Existing research on the learning outcomes of the content and nature of computer mediated feedback is limited and contradictory. "Signals" is an educational data-mining…

Stresses the need to improve the design of data processing curricula and to help students understand how technology affects human development and career choice. (JOW)

Feasible uses of the computer in curriculum management are in the areas of curriculum planning, curriculum implementation, and curriculum evaluation. (Author/CB)

Students in data processing will see its contributions to our technological society in much sharper relief than those who get no closer to a computer than their next change-of-address card. (Author)

Describes how computer-based survey technology was used in one school district to aid in curriculum development. (DD)

Contains a brief matrix of the historical development of data processing. (MU)

The efficacy of online learning programs is tied to the suitability of the program in relation to the target audience. Based on the dataset that provides information on student enrollment, academic performance, and demographics extracted from a data warehouse of a large Southwest institution, this study explored the factors that could distinguish…

The continued growth of the data processing industry has been accompanied by a need for personnel trained to operate, program, and utilize electronic data processing equipment. Education must be provided to those who seek to enter this industry. Successful programs have been developed at the secondary school level in Massachusetts. This article…

To help business teachers who would like to improve or expand their offerings in data processing, Minnesota developed curriculum guidelines for a potential three-semester data processing program at the high school level. This article discusses Minnesota's approach for identifying course content, basic assumptions for curriculum guidelines, and…

Paper presented at Symposium on Research and Utilization of Educational Media for Teaching the Deaf (Lincoln, Nebraska, March 17-19, 1969). (JJ)

Because of technological advancement, business education must add data processing and computer concepts to traditional areas of instruction. (CH)