Although schools in many countries have initiated mass media education, American schools still give little consideration to any systematic study of the mass media. Students are particularly in need of learning how to apply basic critical viewing concepts to watching television, the most powerful and ubiquitous of the mass media. Most researchers…

The product of Phase II of a two-year project funded by the U.S. Office of Education to prepare, evaluate, and distribute a print-based curriculum on critical television viewing skills for teenagers, and to prepare guides and workshops on television viewing for parents and teachers, this final report describes tasks undertaken in four areas during…

This report summarizes the activities of a two-year project to develop curriculum materials to encourage and enable students in grades K through 5 to learn critical television viewing skills, and to use these skills to become evaluative consumers of television. A review of the project provides background information; describes the specific…

This final report summarizes the activities of Phase 1 and Phase 2 of a project designed to develop curriculum materials to teach critical television viewing skills at the postsecondary level, including individuals in various community and professional groups, as well as students in formal educational programs. Defining such skills as those which…

This report describes activities undertaken during Phase I of a two-year project sponsored by the U.S. Office of Education to prepare, evaluate, and distribute a print-based curriculum which will encourage the development of critical television viewing skills in teenagers, and to develop television viewing skills guides and workshops for parents…

Reviews a study of 167 British secondary school students which evaluated a course developed to improve television literacy by focusing on skills related to recall and drawing inferences from and making judgements about programs. Pretests and posttests given to groups divided by ability levels are described and results are analyzed. (Author/LRW)