Instructional design (ID) is a systematic process that is used to develop education and training programmes in a consistent and reliable way. A key challenge faced by educators is selecting an ID model by deciding which ID model will be more suitable in order to achieve an effective digital teaching and learning process. The objective of this…

This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…

The aim of this work is to develop a proposal for a methodology in the university environment that enables us to design our course with an approach based on the development and acquisition of competences within the framework of the European Higher Education Area (EHEA), allowing a transition from a model focused on teaching to a model focused on…

As is known, writing is an indispensable part of language education. As far as English Language Teaching Departments are concerned, writing courses, especially Advanced Writing Skills, are taken as a course of higher importance. However, forming a syllabus for Advanced Writing Course for English Language Teaching Departments is not an easy matter.…

This paper discusses utilizing course objectives to drive the change of existing 10-15 week undergraduate courses into 8-week courses that feature blended learning tools. To begin the redesign process, instructors and a faculty mentor revisit course objectives for currency, and with an eye toward blended course restructuring. The restructuring is…

As professors of "Culturally Relevant Teaching", we seek to expand pre-service teachers' understanding of cultures through critical examination of personal cultural backgrounds, as well as, of those diverse groups who historically have experienced oppression in US society and its educational system. We share the story of how we develop and…

Various accounting professional organizations, such as the American Institute of Certified Public Accountants and the Institute of Management Accountants, have issued repeated calls for change in accounting education. However, few groups have consulted accounting academics about the purpose, structure, or content of the accounting curriculum. In…

This paper addresses the dilemmas encountered by two secondary science education instructors designing a course for preservice elementary teachers. Taking into consideration past experiences of teaching education and science courses in general and with preservice elementary teachers in particular and recommendations from state and national…

Rehabilitation counselors are assisting consumers with end-of-life issues. Counselors who have the capacity to assist with end-of-life issues in a culturally sensitive manner possess pre-established self-care networks, an understanding of death from multiple perspectives, knowledge of communication interventions, and appropriate outcome…

This manual for secondary school teachers offers sample lesson plans that may be used to guide and stimulate experimentation and development of creative instructional units. Lesson plan components are defined, and various types of lessons and their significant characteristics are identified. These characteristic types of lessons are illustrated,…

The project of developing, demonstrating, and evaluating a systems approach for general college chemistry, general psychology, and developmental English was undertaken by Meramec Community College (Missouri). This report includes a chapter on the project philosophy, which hypothesizes that the maximization of instructional methods increases the…

A discussion of goal specification and evaluation as a beginning point for the formative evaluation of a university course for departmentalprogram. (Author)

The author explains the need for validation in instructional television, citing his experiences with the ITV mathematics series, "It Figures," in Dade County Florida. He also describes in some detail the application of validation to the development of a television series, discussing such items as the specification of behavioral…

IN 1965, IT WAS DECIDED THAT ALL COURSES AT THE COLLEGE SHOULD BE PLANNED IN ORDER TO CREATE HIGH QUALITY OF EDUCATIONAL SERVICE AND RESPECTABILITY. THIS MANUAL OUTLINES THE MANNER IN WHICH THE PLANNING IS TO BE DONE. COURSE OBJECTIVES ARE TO BE STATED IN A TEACHER-ORIENTED FORM AND IN A STUDENT-ORIENTED FORM. THE TEACHER'S DOCUMENT WILL IDENTIFY…

Discussion of the curriculum for library and information studies focuses on courses at the Queensland University of Technology (Australia) dealing with information organization. Highlights include subject design and implementation; unit objectives; instructional design; course content; student assignments; and reactions from the professional…