To describe the development of an experiential learning program for mass communication students, this report presents the results of a year-long experiment designed to help students gain in professionalism by both managing a cable channel and producing programs for it. The first section of the report describes the experiment, which was the result…

This report summarizes the activities of a two-year project to develop curriculum materials to encourage and enable students in grades K through 5 to learn critical television viewing skills, and to use these skills to become evaluative consumers of television. A review of the project provides background information; describes the specific…

This final report summarizes the activities of Phase 1 and Phase 2 of a project designed to develop curriculum materials to teach critical television viewing skills at the postsecondary level, including individuals in various community and professional groups, as well as students in formal educational programs. Defining such skills as those which…

This report describes activities undertaken during Phase I of a two-year project sponsored by the U.S. Office of Education to prepare, evaluate, and distribute a print-based curriculum which will encourage the development of critical television viewing skills in teenagers, and to develop television viewing skills guides and workshops for parents…