The year 2014 has been described by scholars as transformative in how consumers interact with technology and media. Pointing to such digital milestones as the explosion of social media and mobile technology and the decline of traditional television ratings, these scholars have described the evolution as a move from a "broadcast era" to a…

Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to…

The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute's curriculum,…

Proposes a new definition to help determine the appropriate scope of the telecommunications curriculum. Considers implications for textbooks, courses, and the liberal arts tradition. (PD)

For a new course in media editing at the University of Missouri at Kansas City, a nonlinear, affordable AVID Media Suite Pro system was selected for the student video laboratory, a textbook was chosen, and an instructor was trained. However, there were difficulties concerning the acquisition, delivery, setup, and debugging of the editing…

The study of the future has grown into a valued tool for business planners, government, and nongovernmental organizations, as well as for many areas of the social sciences. Yet despite the need for reporters and editors who can inject foresight into the news--and despite studies showing that the disciplined use of "futures thinking" not…

Describes the development of a hybrid master's degree that combines research and practice at the University of Nevada-Reno. Relates how the curriculum in journalism and mass communication was developed, including descriptions of core courses and applied research techniques. Concludes that while the experience has not been completely satisfactory,…

Outlines a course experiment in which a public affairs reporting class utilized cable television facilities to produce a magazine show and thus learn the differences between working in print and an electronic medium. (CRH)

Outlines a copywriting course generated by a former professional that duplicates the interactions and pressures of actual on-the-job experience. (CRH)

The school of communication at Northern Arizona University identified four areas--survey, written, oral, and theory--to be included in the core curriculum for all communication majors. As a follow-up to the deliberation by the school's curriculum committee, a study was undertaken to determine if such central curricula could be found in similar…

Beginning in fall 1981, a course in communication and information theory was offered at the School of Natural Resources (University of Michigan). Throughout the course, emphasis was placed on comparing communication strategies and effectiveness as well as providing models for interdisciplinary research and data management. Case study materials and…

Describes instructional strategies and content for a course titled "Those Fabulous (?) Sixties." Discusses the course structure outlining four paradigms of social science research and action. Maintains that the course helps students know more about themselves, their values, and their relationships to society. (CFR)