Although schools in many countries have initiated mass media education, American schools still give little consideration to any systematic study of the mass media. Students are particularly in need of learning how to apply basic critical viewing concepts to watching television, the most powerful and ubiquitous of the mass media. Most researchers…

This final report summarizes the activities of Phase 1 and Phase 2 of a project designed to develop curriculum materials to teach critical television viewing skills at the postsecondary level, including individuals in various community and professional groups, as well as students in formal educational programs. Defining such skills as those which…

The University of Mid-America's (UMA) goals and plans are reviewed in this evaluation planning paper. Several issues effecting the overall shape of external evaluation activities over a five-year period are described. Focus in this report is on UMA's philosophical orientation and future plans, the rationale for the open learning approach, UMA open…