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Crane, Robert – 1986
An overview of business education in four European countries (Italy, Great Britain, France, and West Germany) is presented and the development of business language instruction in Europe is surveyed, with emphasis on the experiences in Great Britain and Denmark. Suggestions are given for future cooperation in business language between the United…
Descriptors: Business Administration Education, Business Communication, Curriculum Development, Educational Resources
Holley, John F. – 1986
Failures and successes in teaching commercial foreign languages will speak for themselves. However, the profession must not foster exaggerated expectations of mastery in such a broad field, but must state honestly and realistically, with clear limits, what the commercial language course's goals are. In a college course enrolling somewhat…
Descriptors: Business Administration, Business Communication, College Second Language Programs, Curriculum Development
Download full textCote, Ellyn Mirides – 1985
In response to the expressed need for cooperation between the academic and business sectors, Miami-Dade Community College established a Center for Business and Industry at the College's Mitchell Wolfson Campus in the Miami business district to centralize college programs, marketing, and other ties with the local business community. This…
Descriptors: Business Administration Education, Community Colleges, Cooperative Programs, Curriculum Development
Stone, Gregory B.; Rubenfeld, Stephen A. – 1985
Business school faculty and language educators agree that the business school curriculum must be internationalized and that means must be provided for students to acquire facility in a foreign language. The use of traditional foreign language offerings to provide language skills to business majors has proven unsatisfactory. The traditional…
Descriptors: Area Studies, Business Administration Education, College Second Language Programs, Communicative Competence (Languages)
PDF pending restorationMackay, Ronald – Edutec, 1975
The aim of this article is to explain what the term "languages for special purposes" means and what it does not mean, to outline the rationale for such a branch of language teaching and to indcate some of the problems it poses for syllabus planners and course designers. Four principal types of problems and considerations are identified and…
Descriptors: Adult Learning, Adult Students, Course Content, Curriculum Design
Terrio, Susan – 1986
The dramatic rebirth of the foreign language department in a four-year liberal arts college is documented. The process is described as having three stages: assessment of the department's curricular mission in light of the changed student constituency; development of a long-range plan for outreach and public relations activities to prepare the way…
Descriptors: Business Administration Education, Change Strategies, College Second Language Programs, College Students
