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Briggs, Sarah F. – Currents, 1986
A step-by-step guide to conducting readership surveys by computer is presented. Planning a computerized survey, handling the responses, and analyzing the data are discussed. (MLW)
Descriptors: Alumni, Computers, Data Analysis, Higher Education
Dunn, John A., Jr.; Hutten, Leah R. – Currents, 1985
How the ability of competing institutions to attract private support has changed over time is discussed. Data from 1971 to 1982 on Tufts University and 33 other selective colleges and universities was studied. (MLW)
Descriptors: Alumni, Comparative Analysis, Data Analysis, Endowment Funds
Willmer, Wesley K. – Currents, 1985
A study to provide some measurable benchmarks of the advancement process at small colleges is described. Data are presented on budgets, spending per function, professional staff, chief advancement officer, support staff, recruitment costs, fund-raising revenues and costs, and developing institutions. (MLW)
Descriptors: Budgets, College Planning, Costs, Data Analysis