This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…

The aim of this study is determining academic self-efficacy beliefs of students pursuing graduate study and revealing their needs and shortcomings from the graduate education. Case study method was used and data were collected by a form developed by the researchers from 92 students receiving masters and Ph.D.'s in different programs. As a result…

This study investigated the longitudinal trends of e-learning research using text mining techniques. Six hundred and eighty-nine (689) refereed journal articles and proceedings were retrieved from the Science Citation Index/Social Science Citation Index database in the period from 2000 to 2008. All e-learning publications were grouped into two…

This study reports findings from an analysis of employment allegations and resolutions maintained in the U.S. Equal Employment Opportunity Commission (EEOC) database. Spanning the years 1992 to 2005, the data were aggregated for individuals with psychiatric disabilities and individuals with a variety of physical, sensory, and neurological…

As a research and technical assistance organization, CNA Education would be the last to deny the importance of good data and the first to applaud efforts to improve the quality and scope of the data available. Solid data are critical to CNA's mission to further general understanding of the efficacy of specific education reform initiatives and to…

The Education Commission of the States conducted interviews in six school districts in five different states (California, Colorado, Iowa, Maryland, and Texas) to understand how districts can use data most effectively. These districts had used data to dramatically improve student achievement. Districts that make wise use of data have strong…

Global economic transformations have never been as dramatic as in the twentieth century. Most countries have experienced radical changes in the standards of income per capita, technology, fertility, mortality, income inequality and the extent of democracy in the course of the past century. It is the goal of many disciplines--economics, history,…

School leaders are developing a "just-in-time" approach to research and data analysis to help inform and shape their decisions. Careful analysis of data can reveal patterns that can be improved. The key is to focus districts' research and analysis on the issues that will make the biggest difference in terms of student, teacher, and…

High schools are increasingly expected to use data for improvement and to provide evidence that programs and instructional practices are preparing all students to develop essential knowledge and skills. This publication describes how schools can develop the capacity to analyze and use data as a core component of improving secondary schools using…

Database Tomography (DT) is a textual database-analysis system consisting of algorithms for extracting multiword phrase frequencies and proximities from a large textual database, to augment interpretative capabilities of the expert human analyst. Describes use of the DT process, supplemented by literature bibliometric analyses, to derive technical…

A study was conducted at Macomb Community College (MCC), in Warren, Michigan, to determine whether respondents to studies would be as likely to include their return addresses on business reply envelopes if there were no lines designating the return address's proper placement. From October 25 through November 18, 1993, 23 mailings were conducted…

In this article, John Forbes, administrative analyst for the 80,000-student Fresno Unified School District in Fresno, and Terrence Young, chief information officer for the 70,000-student Guilford Country Schools in Greensboro, North Carolina, share their strategies for getting staff on board with Web-based data systems. These are the strategies:…

This conference paper presents a description of how faculty workloads are assessed for fiscal and other purposes at Northern Arizona University (NAU). Following a discussion of workload issues, the paper examines: (1) definition of workload; (2) methodology for data collection; (3) development of a faculty full-time equivalency database and two…

This study examines some of the literature on college faculty supply and demand and asks whether it is possible to adopt assumptions from the previous research to construct a complex model of faculty workforce using the available data. The study involved a comprehensive review of the literature; numerous interviews conducted by telephone, e-mail,…

This guide is intended for local- and state-level vocational education administrators, planners, and evaluators who are responsible for making program planning and evaluation findings and decisions geared toward increasing program relevance. The method differs from more traditional approaches in its heavy reliance upon the selection and…