This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…

Phillip Henry is a semi-retired former U.K. Registrar and Secretary with almost 40 years' experience in higher education. He has been active in staff development in the United Kingdom (Association of University Administrators, Academic Registrars Council, and Association of Heads of University Administration), in the United States (AACRAO and a…

The purpose of this study is to reveal school administrators' opinions on frequently changing regulations related to appointments and relocation and to offer a new model. A qualitative research design was employed. The study participants were 20 school principals and 20 vice principals working in the Ordu, Giresun and Trabzon city centres during…

This case discusses early work to implement the Common Core State Standards at a fictitious school in Florida. The case is designed to support students' efforts to use school accountability data for inquiry and to conceptualize change in schools where previous leaders' efforts were not successful. Shell Elementary is an exurban school that serves…

Qualitative data offer advantages to evaluators, including rich information about stakeholders' perspectives and experiences. However, qualitative data analysis is labor-intensive and slow, conflicting with evaluators' needs to provide punctual feedback to their clients. In this method note, we contribute to the literature on rapid evaluation and…

As expectations of the economic impact of educational attainment are soaring (Hanushek & Woessmann, 2009) and conjectures about successful national educational reforms (Mourshed, Chijioke, & Barber, 2010) are welcomed by educational policy-makers in many countries, a careful assessment of the empirical evidence for these kinds of claims is…

Teachers in the Federal Way (Wash.) Public Schools had no shortage of student data. Standardized test scores, unit tests, and report card grades were as familiar to educators as reading, writing, and arithmetic. With the onset of statewide testing in the 1990s, data analysis was expanded to cover a multitude of state learning goals in grades 4, 7,…

Never before has the link between a college education and postgraduate job prospects been more important. College graduates are employed more often and, on average, earn significantly more than those without college degrees. During recent years, as students have moved into a challenging job market, a college education has remained the most…

As diverse members of a college of education evaluation committee one of our charges is to support faculty as we document and improve our teaching. Our committee asked faculty to respond to three qualitative questions, documenting ways in which interdepartmental and cross-department conversations are used to promote reflective thinking about our…

With the interest and assistance of more than a dozen key state education leaders and staff from across the country, the Center on Reinventing Public Education (CRPE) is investigating what it would take for states to attract and support talented school leaders. This report explains CRPE's efforts to create a coherent framework that any state could…

Data-driven decision making has become increasingly important in education. Policymakers require educators to use data to inform practice. Although the policy emphasis is growing, what has not increased is attention to building human capacity around data use. Educators need to gain data literacy skills to inform practice. Although some…

Faced with the need to create a competitive workforce and improve the quality of our education system, states are pursuing policy agendas to better prepare students for postsecondary education and careers. To inform these agendas, statewide longitudinal data systems (SLDSs) have become an invaluable asset and serve as a tool to help states answer…

As a research and technical assistance organization, CNA Education would be the last to deny the importance of good data and the first to applaud efforts to improve the quality and scope of the data available. Solid data are critical to CNA's mission to further general understanding of the efficacy of specific education reform initiatives and to…

School improvement might be initiated by state or district mandate, or it might be motivated by the concerns of school personnel. Teachers and administrators frequently enter the process with some idea of what needs to be reformed or improved, but issues can be overemphasized or overlooked if the process does not begin with a comprehensive needs…

In these times of high-stakes accountability, all professional educators must learn how to gather, analyze, and use data to improve teaching and learning, becoming efficient generators and consumers of data. The intended audiences for this book are school and district administrators and teacher leaders who recognize the need to use data to…