This article examines the concept of credible evidence in Extension evaluations with specific attention to the measures and measurement strategies used to collect and create data. Credibility depends on multiple factors, including data quality and methodological rigor, characteristics of the stakeholder audience, stakeholder beliefs about the…

Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear…

A mind mapping approach to evaluation called Ripple Effects Mapping (REM) has been developed and used by a number of Extension faculty across the country recently. This article describes three approaches to REM, as well as key differences and similarities. The authors, each from different land-grant institutions, believe REM is an effective way to…

The Next Generation Science Standards (NGSS) will define science education for the foreseeable future, yet many educators struggle to see the bridge between current practice and future practices. The inquiry-based methods used by Extension professionals (Kress, 2006) can serve as a guide for classroom educators. Described herein is a method of…

Extension professionals often assess community needs to determine programs and target audiences. Data can be collected through surveys, focus group and individual interviews, meta-analysis, systematic observation, and other methods. Knowledge gaps are identified, and programs are designed to resolve the deficiencies. However, do Extension…

In order to enhance Extension evaluation efforts it is important to understand current practices. The study reported here researched the evaluation behaviors of county-based Extension professionals. Extension professionals from eight states (n = 1,173) responded to a survey regarding their evaluation data collection, analysis, and reporting…

Compares qualitative and quantitative data, identifies common qualitative methods, describes a step-by-step process for gathering and analyzing qualitative data, and discusses two applications of the process to Extension. (Author)

Discusses the importance of interaction among participants in conferences. Data on participant interaction must be used to evaluate conferences. Describes one graphic technique for collecting and analyzing this data. (JOW)

"Black box" evaluation considers program input and outcomes (what) without considering process (how and why). A broader approach to evaluation based on implementation process theory explores the social system context of programs and provides information useful for improving them. (SK)

A telephone survey of the size, characteristics, and viewing preferences of the audience of WPSX-TV, the educational television station of The Pennsylvania State University. Audience data are based on 1,686 households from a systematic probability sample of 4,176 prime and alternate respondent households in The Central Pennsylvania area. Included…

The authors have written this manual to aid workers in the Cooperative Extension Service of the United States to be better able to understand and apply the principles and methods of evaluation. The manual contains three sections which cover the nature and place of evaluation in extension work, the evaluation process, and the uses of evaluation…