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Bridges, Eileen – Journal of Marketing Education, 2021
This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…
Descriptors: Marketing, Undergraduate Students, Educational Change, Teaching Methods
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Anderson, Patricia F.; Shannon, Carol; Bickett, Skye; Doucette, Joanne; Herring, Pamela; Kepsel, Andrea; Lyons, Tierney; McLachlan, Scott; Wu, Lin – Research Synthesis Methods, 2018
When the Medical Library Association identified questions critical for the future of the profession, it assigned groups to use systematic reviews to find the answers to these questions. Group 6, whose question was on emerging technologies, recognized early on that the systematic review process would not work well for this question, which looks…
Descriptors: Case Studies, Comparative Analysis, Medical Research, Medical Libraries
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Bottino, R. M.; Ferlino, L.; Ott, M.; Tavella, M. – Computers & Education, 2007
The paper reports a small-scale, long-term pilot project designed to foster strategic and reasoning abilities in young primary school pupils by engaging them in a number of computer games, mainly those usually called mind games (brainteasers, puzzlers, etc.). In this paper, the objectives, work methodology, experimental setting, and tools used in…
Descriptors: Computers, Cognitive Processes, Pilot Projects, Thinking Skills
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Skulmoski, Gregory J.; Hartman, Francis T.; Krahn, Jennifer – Journal of Information Technology Education, 2007
The Delphi method is an attractive method for graduate students completing masters and PhD level research. It is a flexible research technique that has been successfully used in our program at the University of Calgary to explore new concepts within and outside of the information systems body of knowledge. The Delphi method is an iterative process…
Descriptors: Feedback (Response), Delphi Technique, Graduate Students, Research Projects
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Barry, Christine A. – Library & Information Science Research, 1997
Outlines the seven stages of the Research Activity Timeline (RAT) data collection/analysis technique which structures the research interview around a discussion of participants' current specific work projects. Illustrates the use of RAT through results of the Information Access Project, which examined the use of information technology-assisted…
Descriptors: Access to Information, Data Analysis, Data Collection, Information Systems