As organizations' reliance on data increases, the prevalence of data analytics programs in universities likewise increases. However, despite this specialized education, scholars still report a gap between the knowledge and skills students graduate with and those required by industry upon beginning work as an entry-level data analyst. We draw on…

This teaching tip describes using Microsoft Power BI Desktop in a class to analyze unstructured data from an exit survey of prior students from a Master of Science in Management Information Systems program. Results from a short survey administered to these students showed that the students, using the no-code Power BI, were able to accomplish their…

This teaching case highlights the complex and unique strategic issues facing social media platform companies, using Facebook as the primary, motivating example. The case centers on the breach of trust that occurred when Cambridge Analytica acquired user data from 87 million Facebook accounts and then attempted to sway the 2016 U.S. Presidential…

This case involves actual data from a student managed café that serves as a learning laboratory for a college of business. The student team that manages the café has never had access to precise data from a point of sale system until this semester. However, once they downloaded the raw data from the cash register they were unable to make sense of…

The designing of a new, potentially disruptive, curricular program, is not without challenges; however, it can be rewarding for students, faculty, and employers and serve as a template for other academics to follow. To be effective, the new data analytics program should be driven by business input and academic leadership that incorporates…

Within the context of the telecom industry, this teaching case is an active learning analytics exercise to help students build hands-on expertise on how to utilize Big Data to solve a business problem. Particularly, the case utilizes an analytics method to help develop a customer retention strategy to mitigate against an increasing customer churn…