Purpose: The lack of a definite standard for determining the sample size in qualitative research leaves the research process to the initiative of the researcher, and this situation overshadows the scientificity of the research. The primary purpose of this research is to propose a model by questioning the problem of determining the sample size,…

Purpose: The Thai video game domain has witnessed substantial growth in recent years. However, many games enjoyed by Thai players are in foreign languages, with only a handful of titles translated/localized into the Thai locale. Some Thai video game enthusiasts have taken on the role of unofficial translators/localizers, contributing to a…

Purpose: As society becomes ever more reliant on Internet technology for everyday communications, this paper explores the use of instant messaging (IM) in qualitative research. Discussed within the context of sensitive topic research with potentially hidden and hard-to-reach groups, the purpose of this paper is to discuss the value of adaptive and…

Purpose: This article presents focus groups as a method to enhance questionnaire design to frame and test items for a mass survey on corruption and austerity in democracy. Such methodology lacks systematization when it comes to the description of implementation procedures and the discussion of effective contribution to the development of survey…

Purpose: The purposes of this paper are to provide a description of AI and to document and compare two applications of AI, one in program evaluation and another in an applied research study. Design/methodology/approach: Focus groups, interviews and observations were used to gather rich qualitative data which was used to detail Appreciative…

Purpose: The purpose of this paper is to explain how rapid ethnography (RE) is used to understand the business decision-making process of micro-entrepreneurs. The objective of this paper is to highlight the applicability of RE in entrepreneurship research and outline practical strategies that can be used by future RE researchers.…

Purpose: The purpose of this paper is to examine the importance of adaptive methods for junior researchers undertaking research in volatile and dangerous environments. Design/methodology/approach: Through the presentation of two case studies of the authors' own experiences in the field, the authors demonstrate the way the use of adaptive methods…