This book presents hands-on information on how to plan, administer, and analyze opinion polls. Guidance is also offered on how to make this strategy accessible to public interest groups. Several examples, checklists, warnings of possible pitfalls, and lists of material and human resources occur throughout the chapters. Major sections address the…

To continue to be an effective local educational leader in curricular change, fiscal policy making, and, above all, in planning for education, the school administrator must have a continuous flow of usable information on public opinion. The purpose of this book is to provide the administrator with practical methods for systematically monitoring…