This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…

Global economic transformations have never been as dramatic as in the twentieth century. Most countries have experienced radical changes in the standards of income per capita, technology, fertility, mortality, income inequality and the extent of democracy in the course of the past century. It is the goal of many disciplines--economics, history,…

Collecting and using incident data are essential steps for creating safe schools. ("Incidents" are anything from criminal acts to minor problem behaviors that disrupt the orderly functioning of schools and classrooms.) With good data, it is possible to develop effective prevention and intervention plans. This handbook presents the…

High schools are increasingly expected to use data for improvement and to provide evidence that programs and instructional practices are preparing all students to develop essential knowledge and skills. This publication describes how schools can develop the capacity to analyze and use data as a core component of improving secondary schools using…

A study was conducted at Macomb Community College (MCC), in Warren, Michigan, to determine whether respondents to studies would be as likely to include their return addresses on business reply envelopes if there were no lines designating the return address's proper placement. From October 25 through November 18, 1993, 23 mailings were conducted…

This Research Archive on Disability in the United States (RADIUS), a database on CD-ROM, contains 19 data sets on the prevalence, incidence, correlates, and consequences of disability in the United States. The 19 data sets are: (1) 1991 National Maternal and Infant Health Follow-Up Survey; (2) National Pediatric Trauma Registry, 1988-1994; (3)…

In this article, John Forbes, administrative analyst for the 80,000-student Fresno Unified School District in Fresno, and Terrence Young, chief information officer for the 70,000-student Guilford Country Schools in Greensboro, North Carolina, share their strategies for getting staff on board with Web-based data systems. These are the strategies:…

This conference paper presents a description of how faculty workloads are assessed for fiscal and other purposes at Northern Arizona University (NAU). Following a discussion of workload issues, the paper examines: (1) definition of workload; (2) methodology for data collection; (3) development of a faculty full-time equivalency database and two…

Describes how the database software QUEST was used with 10- to 11-year-old students in London by utilizing a multidisciplinary, project-based approach. The collection, collation, and interpretation of data are emphasized, and areas of educational development that benefited are discussed, including language, self responsibility, and hypothesis…

This report presents a summary of activities, findings, and recommendations from Phase I of a project to improve the effectiveness of academic health science libraries and their provision of information services. The objectives for Phase I of the project are given: (1) to identify academic health science library requirements in the areas of…

This document is the users' guide for Version 3.1 of the Public-Use data tapes compiled by the National Assessment of Educational Progress (NAEP), 1983-84. The Public-Use tapes are produced to allow outside researchers access to the NAEP data. The tapes accompanying this guide contain data assessing student achievement in reading and writing at…

This document is the users' guide for Version 1.0 of the Public-Use data tapes compiled by the National Assessment of Educational Progress (NAEP), 1985-86. The Public-Use tapes are produced to allow outside researchers access to the NAEP data. The tapes accompanying this guide, one for grade 3/age 9, one for grade 7/age 13, and one for grade…

This report presents findings of a demonstration project that tested the concepts and applications of linking student records using social security numbers with state unemployment insurance (UI) wage and other data sources. It also contains information of value to policymakers, state and local administrators, practitioners, and consumers of…

This book provides conceptual and practical strategies for the data and information collection and analysis needs of a diverse group of institutions, ranging from small rural community colleges to large urban research institutions. The model framework is designed for use by any size or type of institution and gives a broad overview of various…

This practical manual is designed as a guide for those working with one or more of the National Longitudinal Surveys (NLS) data sets. Section 1 is a discussion of the sample design, sampling methodology, and field procedures used during the surveys of each NLS cohort. Weighting, sample representativeness, and attrition are discussed, and a series…