The global scale of COVID-19 has constrained academics from conducting much person-facing research. Reactively, trend is increasing for digital-based methodologies capturing already existing online data. Scholars often 'scrape' user-postings from internet forums using coding algorithms and text capture tools, before analysing data, drawing…

As Twitter's (or X's) influence permeates aspects of education, researchers must consider how to ethically and effectively leverage the unique types of data that this social media platform offers. This paper provides recommended methodological practice considerations for working with qualitative Twitter data toward the advancement of education…

While digital tools are often recommended for researchers, there is a lack of evidence around effective social media strategies among researchers to optimise participant recruitment and data collection. However, an 'add Facebook and stir' approach could create extra burden for participants or foil researchers' efforts. Participant recruitment…

The ubiquitous use of social platforms across the globe makes them attractive options for investigating social phenomena including migration. However, the use of social media data raises several crucial ethical issues around the areas of informed consent, anonymity and profiling of individuals, which are particularly sensitive when looking at a…

We briefly review the emergence of internet research ethics (IRE) since 2000 across three stages, showing how the last, IRE 3.0, focuses on ethical challenges and issues evoked by Big Data. We explore specific examples of IRE 3.0 as occasioned by requirements for informed consent -- including Big Data analyses of a closed Facebook group -- as…

Informed consent may be unobtainable in online contexts. This article examines the difficulties of obtaining informed consent online through a Facebook case study. It is proposed that there are at least two ways informed consent could be waived in research: first, if the data are public, and second, if the data are textual. Accordingly, the…

When conceptualising knowledge gained from tapping into an internet data pool, one may question many things which can include the role of the researcher and the researched, privacy and ethics, intention, authenticity and the vastness of scope. The researcher, regardless of research intention including moral or ethical positions, must acknowledge…

Digital technologies used by marketers continue to evolve. Sophisticated and personalized, they help ensure that today's children and adolescents are constantly connected and available to advertisers wherever they may roam. Moreover, because digital technologies enable extensive personalization, they amplify opportunities for marketers to take…