Rutgers' direct mail fund-raising campaign operated by volunteers and using computer and word-processing technology is outlined. Alumni were divided into subgroups and different techniques were used in the mail appeal, including personalized letters and reply cards. Suggestions for others undertaking such a campaign are noted. (MSE)

Suggestions are provided for college development offices interested in linking an office word processing system with the institution's main computer system. These include researching needs, leasing versus purchasing, obtaining equipment, and making the most of the system obtained. (MSE)

Publications managers can control production costs, schedule jobs, and maintain correspondence, records, and inventory in more detail and in less time by using microcomputers. Four steps to set up a system are identified: define data, standardize data, create datafile, and maintain datafile. (MLW)