A chart of 40 alumni-development database systems provides information on vendor/Web site, address, contact/phone, software name, price range, minimum suggested workstation/suggested server, standard reports/reporting tools, minimum/maximum record capacity, and number of installed sites/client type. (DB)

Offers a descriptive table of databases that help higher education institutions orchestrate advancement operations. Information includes vendor, contact, software, price, database engine/server platform, recommended reporting tools, record capacity, and client type. (EV)

The ways in which alumni associations trace missing alumni are described. Methods vary from listing lost names in alumni periodicals to paying credit bureaus to trace alumni by Social Security number. The U.S. Postal Service, which runs National Change of Address, sells access to its database of forwarding addresses. (MLW)

Presents 10 questions that development officers should be able to answer from their database and the powerful implications this data mining has for both annual and major giving programs. Discusses development officers' increasing need for in-house expertise in data analysis. (EV)

Five suggestions are made for moving the college public relations program toward more personal communication: (1) study the communication successes and strategies of others; (2) reassess current communication methods; (3) begin building a small-scale constituency-relations program; (4) establish a contact database; and (5) put the best principles…

A new approach to the role of the prospect research specialist--the proactive approach--is described. The prospect research specialist finds the names and builds the lists that identify the community's wealthy and powerful who may be prospective donors. (MLW)

Lafayette College used the Nexis database to find out if their peer institutions were receiving more and "better" national press exposure. Four categories of exposure were identified: coincidental mentions, sports stories, stories placed by an institution's own public relations efforts, and stories based on general prestige and perceived…

A centralized records database for advancement services saves time, money, and confusion. The centralized advancement services model works best when fundraisers and technical supporters work together in planning and setting strategy as well as on specific requests, concentrating on the same priorities. (MSE)

Business researchers and marketers find certain databases useful for finding information on investments, competitors, products, and markets. Colleges can use these same databases to get background on corporate prospects. The largest data source available, DIALOG Information Services and some other databases are described. (MLW)

A listing of new software packages appropriate to college alumni and fund-raising program administration includes 26 packages for personal computer systems and 25 for larger systems. Listings include the name and address of the vendor, contact person's name and telephone number, software titles, software cost, hardware, and intended institutional…

Dalhousie University (Nova Scotia) has moved from fund-raising phonathons which relied on prospect cards to complete computerization. Procedures describe how the system records pledges and biographical information and generates statistical reports. Increased efficiencies and cost savings have been realized. (DB)

Electronic service companies are marketing electronic career services to college and university alumni associations. These electronic alternatives to traditional placement services offer schools a way to provide alumni with a desired service while increasing alumni association revenue. Typically, both applicants and companies pay a fee for a…

Suggestions for college development officers for improving efficiency in researching potential donors include networking with parents, alumni, faculty, trustees, and even the college president; using class notes, local and national business publications, and computer databases; and using personal organizational ability, imagination, and…