An introduction into the foundations of constructing a marketing data base is presented for the systems and marketing executives who are familiar with basic computer technology methods. The techniques and concepts presented are now being implemented by major organizations in the development of Management Information Systems (MIS). A marketing data…

Conducted to design software partitioning techniques for use by the Air Force to partition a large flight simulator program for optimal execution on alternative configurations, this study resulted in a mathematical model which defines characteristics for an optimal partition, and a manually demonstrated partitioning algorithm design which…

This paper proposes construction of a separate data base environment for university planning information, distinct from data bases and systems supporting operational functioning and management. The data base would receive some of its input from the management information systems (MIS)/transactional data bases and systems through a process of…

The Air Force Logistics Command (AFLC) is revising and enhancing its data-processing capabilities with the development of a large-scale, multi-site, on-line, integrated data base information system known as the Advanced Logistics System (ALS). A data integrity program is to be built around a Data Base Manager (DBM), an individual or a group of…

A management consultant company uses a large-scale interactive computer system to enhance the capabilities of its professionals both in the office and in the field. (Author/DN)

The concepts of data base administration, the role of the data base administrator (DBA), and computer software tools useful in data base administration are described in order to assist data base technologists and managers. A study of DBA's in the Federal Government is detailed in terms of the functions they perform, the software tools they use,…

Establishing the computerized information needs of a college development office involves defining the reporting needs, understanding the concept and content of structured files, defining the data elements to be included in those files, and outlining the potentially useful applications of the information and programs. (MSE)

Use of existing computer software within the Statistical Package for the Social Sciences (SPSS), offering the mechanism for an automatic management information system, is described. A historical database on students, staff, and costs was developed for eight Australian colleges. The system compiles and tabulates a wide range of reports. (MSE)

The community college president's role in facilitating institutional computer utilization is explored, and recommendations are made for his/her behavior and priorities in connection with educational concerns, institutional concerns, and statewide concerns. Typical institutional organizational arrangements regarding campus computers, research,…

A remote computer terminal is used for data input in the production of a biweekly announcement bulletin covering journal literature. The terminal can also be used to query several catalog files. In another application, a subject listing of internal reports is obtained on computer output microfilm. (1 reference) (Author)

Advocates using microcomputers to reduce school administration paperwork through three categories of general application programs: word processing, electronic spreadsheets, and database management systems. Discusses each program category's purpose, software availability, and use in practice and presents in chart form information on specific…

Publications managers can control production costs, schedule jobs, and maintain correspondence, records, and inventory in more detail and in less time by using microcomputers. Four steps to set up a system are identified: define data, standardize data, create datafile, and maintain datafile. (MLW)

A more complete definition of the features offered in present day generalized data base management systems is provided by this second technical report of the CODASYL Systems Committee. In a tutorial format, each feature description is followed by either narrative information covering ten systems or by a table for all systems. The ten systems…

Proceedings of the 1982 CAUSE national conference on information resources for college management are presented. The 41 presentations cover five subject tracks: issues in higher education, managing the information systems resource, technology and techniques, small college information systems, and innovative applications. In addition, presentations…

The characteristics of application generators and the reasons they are and will be used increasingly in collegiate institutional research are addressed. The incorporation of application generators within a total institutional data and information processing network is also outlined. The analysis considers the often noted "gap" between…