This paper discusses current information technologies and their applications, both real and potential, in the field of public relations. It is argued that public relations are more important than ever in view of global events that challenge the world's ability to handle problems related to public trust and confidence, and the telecommunications…

A model for developing a data control system in an integrated management information system. (RA)

This report presents an objective overview of features of six selected data-base management systems and federal user experiences with these systems. Application criteria were developed in order to aid in the evaluation and selection of data-base management systems. The advantages of generalized data-base management systems over traditional methods…

Describes a computerized integrated data-base management system developed by the Colonial (Pennsylvania) School District, which is capable of extracting and combining data from separate data modules in any combination or form requested by district administrators. (JG)

The use of a data base management system (DBMS) as opposed to traditional data processing is discussed. The generalized file concept is viewed as an entry level step to the DBMS. The transition process from one system to the other is detailed. (SF)

Construction of a separate data base for university planning information is proposed. Characteristics of a planning system and its relationship to other university systems are discussed as well as the need for data bases that contain both quantitative and nonquantitative information. (BH)

The Texas plan for computer services provides services to public school districts through a statewide network of 20 regional Education Service Centers (ESC). Each of the three Multi-Regional Processing Centers (MRPCs) operates a large computer facility providing school district services within from three to eight ESC regions; each of the five…

The greatest challenge facing education today is the need to plan adequately for the future. Effective educational planning can work only if all elements of the community are involved in the decisionmaking process, the relevant factors and variables in the educational environment are considered, and the nature of the learning/teaching process in…

A major information systems planning study undertaken by Boston University and recommendations that were made to enable the university to meet the new demands and changing priorities of educational management are discussed. (BH)

Distributed data bases in statewide and multi-institutional systems are discussed. It is suggested that traditional approaches to data processing and current data base software are inappropriate for a distributed data base system. (BH)

The ninth annual EDUCOM conference developed its theme along four major lines: computing for research; computing for instruction; management information systems; and the allocation of computing resources. Papers in this volume address primarily the organizational and political considerations (Parts II, III, IV, and V), and technological/economic…

Ten case studies that describe the planning process and strategies employed by colleges who use computing and communication systems are presented, based on a 1981-1982 study conducted by EDUCOM. An introduction by John W. McCredie summarizes several current and future effects of the rapid spread and integration of computing and communication…