This article presents findings of an empirical investigation of the database marketing (DBM) course in business schools within the United States accredited by the Association to Advance Collegiate Schools of Business. Results indicated that from 2001 to 2005 there was a 52.5% increase in the percentage of business schools offering an undergraduate…

In a tight job market, IT professionals with database experience are likely to be in great demand. Companies need database personnel who can help improve access to and security of data. The events of September 11 have increased business' awareness of the need for database security, backup, and recovery procedures. It is our responsibility to…

At the University of North Carolina at Chapel Hill, a seminar on planning and policy analysis is offered for doctoral students who wish to conduct planning and forecasting studies for their doctoral dissertations or who simply wish to learn such techniques. One of the major projects of the seminar is the development of an environmental scanning…