"Not only SQL" (NoSQL) databases have become widespread across organizations, enabling sophisticated, data-driven applications to be highly available, distributed, and cloud-based, such as e-commerce, social media, online multiplayer games, and video streaming. However, NoSQL is still sparsely found in MIS and analytics curricula. This…

As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…

Researchers are often distressed to discover that the data they wanted to use in their landmark study is not configured in a way that is usable by a Statistical Analysis Software Package (SASP). For example, the data needed may come from two or more sources and it may not be clear to the researcher how to get them combined into one analyzable…

The design development of a minicomputer-based information system for physician assistant students at the University of Nebraska Medical Center is reported. A system built on modern concepts of experiential based learning and a computer-assisted instruction curriculum is described. (Author/MLW)