Discusses database structure, concepts, and management systems in library settings and describes the Comprehensive Automated Learning Resource System (CALS). This system was developed by NILRC to meet the needs of libraries which incorporate print and audiovisual materials in their collections. (RAA)

An introduction into the foundations of constructing a marketing data base is presented for the systems and marketing executives who are familiar with basic computer technology methods. The techniques and concepts presented are now being implemented by major organizations in the development of Management Information Systems (MIS). A marketing data…

The requisites for the development of sophisticated and meaningful information systems being applied in varying degrees in universities and colleges are discussed. It is suggested that a philosophy that provides for an adequate, reasonable amount of computer power for administrative use is mandatory, and that users should not be slaves to the…