Descriptor
Source
| Performance and Instruction | 1 |
Author
| Morell, Jonathan A. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Morell, Jonathan A. – Performance and Instruction, 1984
Discusses problems faced by information producers in an organization if potential users of that information for practical decision making do not recognize its value. Strategies for promoting information use are discussed in the context of information needs of management and incentives for change. An example is given. (MBR)
Descriptors: Administrator Attitudes, Change Strategies, Communication (Thought Transfer), Credibility
