Educators, practitioners, and policy makers have long debated the impact of the results of evaluation studies on educational practice. If evaluation is to influence practice, the communication gap between researchers and decision makers must be reduced or eliminated. In order to close this gap, evaluators must become educators, working with a…

The impact of professional jargon and data-based statements in evaluation reports on audience responses to an evaluation report and an evaluator's recommendations was examined. Subjects read one of four evaluation reports about testing and grading procedures in a school program. The reports varied in the amount of jargon and data used to justify…

Evaluation is an act of persuasion directed to a specific audience concerning the solution of a problem. The process of evaluation is prescribed by the nature of knowledge--which is generally complex, always uncertain (in varying degrees), and not always propositional--and by the nature of logic, which is always selective. In the process of…