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Business | 1 |
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Higher Education Bulletin | 1 |
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Morris, Alfred | 1 |
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Morris, Alfred – Higher Education Bulletin, 1974
Noting limitations of applying corporation techniques to universities, the author develops a model of decision-making which utilizes marketing techniques within a structure designed to encourage, sensitively record, and facilitate the efficient implementation of policy politically determined by the collision of various interests in continuing and…
Descriptors: Business, College Administration, Decision Making, Educational Planning