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Direct linkWalker, Kristen L.; Moran, Nora – Journal of Marketing Education, 2019
The marketing field is undergoing dramatic shifts in the digital age. The increasing reliance on, collection, and use of data enabled by technological innovations requires teaching the responsible use of data for personalization, and marketing educators play a critical role. Students, universities, accrediting agencies, and employers demand…
Descriptors: Data Use, Social Responsibility, Consumer Economics, Business Administration Education
Download full textOhio State Univ., Columbus. National Center for Research in Vocational Education. – 1983
This module is one of a series of learning modules designed to help vocational education administrators to improve their skills. The module addresses two types of information-gathering or inquiry skills that will help an administrator collect information for decision making: (1) developing and using questionnaires and structured interview…
Descriptors: Administrator Education, Behavioral Objectives, Case Studies, Competence
