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Direct linkLipovetsky, S. – International Journal of Mathematical Education in Science & Technology, 2007
Game theory approaches to find optimal marketing decisions are considered. Antagonistic games with and without complete information, and non-antagonistic games techniques are applied to paired comparison, ranking, or rating data for a firm and its competitors in the market. Mix strategy, equilibrium in bi-matrix games, bargaining models with…
Descriptors: Marketing, Game Theory, Games, Decision Making
