University choice is a high-risk decision for prospective students which requires substantial effort to evaluate a range of choice factors. Understanding this complex process is a crucial task for higher education marketers. Of particular importance are the differences across market segments. This study analyses the importance of choice factors,…

Innovation is essential for the education sector. The ways in which curriculum decision making is organised reflects different implicit approaches on how educational systems pertain to promote innovation in education. Curriculum holds an outstanding place when seeking to promote innovation in education, as it reflects the vision for education by…

A 3rd party provider approached university faculty and administration to develop an on-line program for the Master's degree in educational administration and leadership. While the monetary benefits of an online delivery were attractive, the institution rested its final decision on the instructional merits of the plan. The faculty used a 3rd party…