Despite a surge of empirical work on paid Massive Open Online Courses (MOOCs), a review of factors that drive the sales of them remains unexplored. The study aims to consolidate the existing fragmented knowledge by synthesizing the current literature on quality attributes, methodological approaches, theoretical foundations, and additional research…

An e-mail marketing experiment based on the behavioral perspective model was conducted to investigate consumer choice. Conversion e-mails were sent to two groups from the same marketing database of registered consumers interested in children's books. The experiment was based on A-B-A-C-A and A-C-A-B-A withdrawal designs and consisted of sending B…

Introduction: We hypothesized that consumers who are blind or visually impaired (that is, those who have low vision) who were served by state vocational rehabilitation agencies with decision-making control over administrative functions would experience better vocational rehabilitation outcomes than consumers served by vocational rehabilitation…

Five points which should be considered when making decisions about whether to purchase magnetic tapes for in-hours searching by batch processing, purchase terminals and contract with on-line vendors, or contract with information brokers for retrospective searching or SDI are availability of information in the most useful form, hardware and…

Discussion of the marketing of bibliographic databases focuses on defining the market, the purchasing process, and the purchase decision process for researchers, managers, and librarians. The application of marketing concepts to the purchase of online information services is noted. (EJS)