Understanding students' college enrollment decisions is critical because the admission outcome can affect the school's quality and its reputation. In this paper, we study how students consider their relative academic ability compared to their potential peers. Drawing from social comparison theory, we posit that there are asymmetric effects due to…

This article examines the choices students make when deciding the mode of study they will enrol in for university. It expands on previous work in the field by surveying 744 Faculty of Arts students at an Australian university who had the choice of enrolling in one of three study modes: on-campus, distance or purely online. Influences on enrolment…

This descriptive study utilized a validated questionnaire that gathered data from freshmen of two different school years. Demographic profile, marketers (i.e., source of information of students about the school), influencers (i.e., significant others that persuaded them to enroll in the school), level of school choice, and level of consideration…

This dissertation looks at the long-term effects of decisions made in the 1970s concerning coeducation at two sets of Catholic institutions of higher education located in Minnesota. The two urban institutions, the University of St. Catherine and the University of St. Thomas, and the two rural institutions, the College of St. Benedict and St.…

This research was designed to expand the applications of Psychological Distance (PD) Theory by studying the effects of time on the importance of criteria used to evaluate institutions of higher learning. It is intended to help administrators market more effectively by determining how future intentions (to go back to school someday) transition into…

This paper evaluates the performance of national higher education systems in 48 countries as measured with 20 variables grouped under the four headings of Resources, Environment, Connectivity and Output. Rankings within each module are then combined into an overall ranking that is topped by the United States followed by Sweden, Canada, Finland and…

The prevailing view among leaders in the university community is that America is not investing enough in higher education. A recent survey of the American economy by the Organization for Economic Cooperation and Development (OECD) echoed that concern. After all, college graduates are dramatically more productive than those without higher education…

A telephone survey was undertaken in February 1996 of the 400 randomly selected members of the Oregon high school graduating class of 1995 and 400 ethnic minority graduates, in an update of a similar study done of the class of 1993. The study aimed to identify the percentage of the graduating class who attended a postsecondary institution in fall…