Past research indicates that individuals respond adaptively to contextual factors in multiattribute choice tasks. Yet it remains unclear how this adaptation is cognitively governed. In this article, empirically testable implementations of two prominent competing theoretical frameworks are developed and compared across two multiattribute choice…

Identifying patterns in the world requires noticing not only unusual occurrences, but also unusual absences. We examined how people learn from absences, manipulating the extent to which an absence is expected. People can make two types of inferences from the absence of an event: either the event is possible but has not yet occurred, or the event…

Although uncertainty is inherent in weather forecasts, explicit numeric uncertainty estimates are rarely included in public forecasts for fear that they will be misunderstood. Of particular concern are situations in which precautionary action is required at low probabilities, often the case with severe events. At present, a categorical weather…

Four experiments investigated the effects of transactional content on temporal and probabilistic discounting of costs. Kusev, van Schaik, Ayton, Dent, and Chater (2009) have shown that content other than gambles can alter decision-making behavior even when associated value and probabilities are held constant. Transactions were hypothesized to lead…

For decisions between many alternatives, the benchmark result is Hick's Law: that response time increases log-linearly with the number of choice alternatives. Even when Hick's Law is observed for response times, divergent results have been observed for error rates--sometimes error rates increase with the number of choice alternatives, and…

Tsetsos, Usher, and Chater (2010) presented several criticisms of decision field theory (DFT) involving its distance function, instability under externally controlled stopping times, and lack of robustness to various multialternative choice scenarios. Here, we counter those claims with a specification of a distance function based on the…

This article develops a parsimonious descriptive model of individual choice and valuation in the kinds of experiments that constitute a substantial part of the literature relating to decision making under risk and uncertainty. It suggests that many of the best known "regularities" observed in those experiments may arise from a tendency for…

The drift-diffusion model (DDM) implements an optimal decision procedure for stationary, 2-alternative forced-choice tasks. The height of a decision threshold applied to accumulating information on each trial determines a speed-accuracy tradeoff (SAT) for the DDM, thereby accounting for a ubiquitous feature of human performance in speeded response…

This article presents a dual system model (DSM) of decision making under risk and uncertainty according to which the value of a gamble is a combination of the values assigned to it independently by the affective and deliberative systems. On the basis of research on dual process theories and empirical research in Hsee and Rottenstreich (2004) and…

Incorporating relevant numerical information into decision-making is a fundamental and important aspect of numeracy. However, the process through which weight is assigned to particular numerical values is not well understood. The central theory proposed in this dissertation is that the weight assigned to numerical information may be conceptualized…

Conjoint choice experiments are used widely in marketing to study consumer preferences amongst alternative products. We develop a class of choice models, belonging to the class of Poisson race models, that describe a "random utility" which lends itself to a process-based description of choice. The models incorporate a dependence structure which…

Given the nature of the valuation task environment appraisers are often made aware of previous value opinions rendered by appraisers, commonly in the form of an historic appraisal. And, because an appraisal task involves the rendering of market value, a hypothetical, unobservable construct based on probabilities, direct feedback against this…

Causal considerations must be relevant for those making decisions. Whether to bring an umbrella or leave it at home depends on the causal consequences of these options. However, most current decision theories do not address causal reasoning. Here, the authors propose a causal model theory of choice based on causal Bayes nets. The critical ideas…

Leveraging the knowledge of an organization is an ongoing challenge that has given rise to the field of knowledge management. Yet, despite spending enormous sums of organizational resources on Information Technology (IT) systems, executives recognize there is much more knowledge to harvest. Prediction markets are emerging as one tool to help…

In building intelligent tutoring systems, it is critical to be able to understand and diagnose student responses in interactive problem solving. However, building this understanding into a computer-based intelligent tutor is a time-intensive process usually conducted by subject experts. Much of this time is spent in building production rules that…