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Direct linkElizabeth A. Postlewaite – ProQuest LLC, 2020
The percentage of full-time college students decreased by 7% in the United States between 2010 and 2018. Modern university leaders confront difficult decisions regarding their institutions' future because of financial challenges related to reduced tuition revenue. Grounded in the theory of diffusion of innovations and the balanced scorecard, the…
Descriptors: Small Colleges, Private Colleges, Web Sites, Strategic Planning
