Massive Open Online Courses (MOOCs) can be considered an important tool for professionals to reskill and upskill as well as a cost-efficient way to stay relevant. However, evidence-based research is still needed to identify why specific categories of people, especially professionals, take paid MOOCs. The paper aims to analyze the factors that…

This study explored the association between two parental career expectations (reward/prestige and comfort/stability) and career indecisiveness with the moderation of gender in 523 Chinese undergraduates. We found that women undergraduates perceived lower parental reward/prestige and higher comfort/stability expectations than men. Perceived…

Purpose: The purpose of this paper, systematic literature review, is twofold: to identify the factors influencing graduate job choice and to propose a theoretical model that can be useful for future research. Design/methodology/approach: Thematic analysis of the literature available till June 2020 has been reviewed using electronic databases such…

Purpose: In the last decade, female students' enrolment in higher education has experienced significant growth. However, male and female students still differ in criteria set of choosing higher education institutions. While several studies have been disentangled in developed countries in analyzing gender differences in pursuing higher education, a…

Grade repetition is one of the bottlenecks to Uganda's vision of producing skilled human capital to transform the nation's status from peasant to middle class. This study explored how education stakeholders perceived the implication of students' grade repetition at a secondary school level. I employed a qualitative approach with an embedded…

Purpose: The paper examines the effects of individual differences on the key motivational factors affecting Chinese study abroad students. Design/methodology/approach: The current study adopts a quantitative survey approach. Students are recruited through the largest online survey provider in China. Using 335 completed questionnaires and factor…

The purpose of this research is to understand how nation branding initiatives complement education diplomacy for a country such as China and to investigate how country distance shapes perceptions of China across a large international student contingency in China. We use Ghemawat's [(2001). Distance still matters. "Harvard Business…

The study examined determinants of primary school choice among parents in Malaysia, and the decision maker and social influences in the school choice. It draws on qualitative data from semi-structured interviews with 43 middle-class parents from three ethnic groups (Chinese, Malay, and Indigenous). Results showed that school proximity and…

This study aimed to discuss the relationships among the brand image of universities (external variables), university satisfaction (mediating variables) and customer lifetime value (internal variables). The findings can serve as a reference for higher educational institutions in strengthening their advantages and overcoming their shortcomings, as…

This volume includes three sections of the 2021 NORDSCI international conference proceedings: (1) Education and Educational Research; (2) Language and Linguistics; and (3) Sociology and Healthcare. Education and Educational Research includes 15 papers covering the full spectrum of education, including history, sociology and economy of education,…

Students face significant pressures in their decision about their career plan. These pressures are simultaneously internal and external, personal and social, individual and from the reference group. The present paper aims at understanding the reasons driving students' choices, perceived needs, and aspirations. Moreover, it discusses the major…

This study examined the degree to which children and adolescents prioritize popularity in the peer group over other relational domains. Participants were 1013 children and adolescents from grade 1 through senior year of college (ages 6-22 years) who were presented with a series of social dilemmas in which attaining popularity was opposed to five…

Career development research has often explored gender differences in and development of career patterns (Gottfredson, 2006). Hyde's (2005) meta-analysis indicated that men and women shared more similarities than differences. Applying Hyde's gender similarities hypothesis to careers, the authors conducted a 2-stage study. Stage 1 was an analysis of…

This study extends research on college choice, with recent national survey data, by examining what African American students say about the importance of college athletic reputation in choosing which school to attend. We use the Educational Longitudinal Survey to examine the overall distribution of self-reported factors that shape college choices…